Get on the fast track of success - own your own toy store!

Celebrating over 20 years in business, the first Learning Express store was opened to help fund a pre-school in Massachusetts and has grown to become the nation’s largest franchisor of specialty toy stores.

A Learning Express franchise is an opportunity for you to have a fun career that you’re sure to love and to have the success you deserve. Each Learning Express store provides toys that encourage curiosity, creativity and have exceptional play value. Our stores offer an extraordinary shopping experience with a knowledgeable sales staff offering expert advice on choosing the perfect toy, for every child, for any occasion. The product mix is carefully selected from manufacturers around the world. A birthday gift registry, complimentary gift-wrapping, civic fundraising and consumer VIP programs make each Learning Express store an integral part of the community. Learning Express also developed ExpressCodesTM, an exclusive program that offers a simple solution to finding appropriate toys that best fits the developmental needs of children.

Headquartered in Devens, Massachusetts our proven concept and outstanding reputation is anchored by a knowledgeable team that is committed to your success. All Learning Express franchises are supported with:

• Assistance with site selection, lease negotiations and store design

• An in-house advertising and marketing department that provides full color ads, catalogs, email campaigns, signage and more

• A buying department reviewing new products and trends, negotiating terms with vendors and a Suggested Store Inventory Mix (SSIM)

• Intensive training program at the home office and at your new store location

• Grand opening support and training - A dedicated regional support person will be with you in your store to make sure you’re off to a successful start

• Ongoing support - educational and informational materials on policies and procedures, plus 24-hour access to our company intranet site

High standards and a desire to give back to the community help make this franchise successful. Our stores across the country strive to support schools, civic organizations and children’s charities. Franchise owner-operators greet their customers by name and have a “do what ever it takes” attitude. Described as an entrepreneurial franchise, each store captures the personality, imagination and enthusiasm of its owner.